Loop

Boring work should run itself

Prospecting

Built by people who have spent too many hours doing this manually

Prospecting looks simple until you do it every day.

We built a controlled prospecting workflow that rotates approved companies, finds relevant contacts, classifies and enriches them, protects the sheet from duplicates, adds company signals, and reports the run.

Boring

Raw lists need the same checks again and again.

Fit, role, enrichment, duplicates, sheet status.

Important

Sales needs rows it can actually trust.

Bad data burns focus before outreach starts.

Hidden cost

The list gets built, but the selling day starts late.

The hidden cost is repetition, not difficulty.

What we built

A daily Prospecting Loop that runs from client rules and sheet state, then leaves sales with a clean review queue and a clear run digest.

    • Load client rules
    • Read sheet state

    Starts the run

    Under the hood
    • Reads the client brain: ICP, titles, geography, daily caps
    • Indexes the sheet by URL, email, company count and last search date
    • Skip cooldown companies
    • Rank stalest first
    • Cap the batch to 10

    Selects companies

    Under the hood
    • Companies with no recent hits are parked on a 3-day cooldown
    • The rest are ranked by coverage, recency and seed order
    • A hard cap limits low-priority names
    • Search each company
    • Benelux, then Europe
    • Page advances by count
    • Pull full profiles

    Finds contacts

    Under the hood
    • Searches each company for senior, relevant titles
    • Benelux first, wider Europe only if empty
    • The page advances as a company fills up, so no one is pulled twice
    • Classify DM vs influencer
    • Drop known LinkedIn URLs

    Sorts and dedupes

    Under the hood
    • A rule-based check splits decision-makers from influencers
    • Defaults to influencer when a title is ambiguous
    • Profiles already in the sheet are dropped before any credits are spent
    • Keep verified email only
    • Drop in-run duplicates

    Enriches email

    Under the hood
    • Only verified emails are kept
    • Unverified misses stay visible instead of guessed
    • Duplicate emails inside the same run are removed
    • Write to sheet first
    • Add a company signal
    • Notify sales on Discord

    Writes and reports

    Under the hood
    • All twelve columns are written first, so a failure can't lose the batch
    • A one-line company signal is added
    • Sales is notified on Discord with run totals and any zero-hit companies

The outcome

The sales team no longer spends half a day building a list.

Headstart

Sales opens the morning to a ready review queue instead of an empty sheet.

Time saved

Searching, enriching, cleaning, deduping, and sheet prep all move off the team's plate.

Cleaner pipeline

Fewer duplicate rows, fewer weak contacts, and fewer accounts worked again too soon.

More context

Every contact arrives with research, enrichment status, company signals, and run warnings.

Real selling

The team spends its hours on relationships, conversations, and closing, the work a loop can't do.

Take the step

Let your reps sell, not build lists.

We build your Prospecting Loop around your rules and your sheet in a matter of days, ready to use, so the list is ready before the day starts.

Get in touch